{"id":"9599928676","title":"Staff Product Manager, Organic Growth","posted_at":"2026-04-06T23:38:39.000Z","apply_url":"https://job-boards.greenhouse.io/zennioptical/jobs/5178156008","locations":["Novato, CA"],"employment_type":"full_time","workplace_type":null,"seniority_level":"senior","description_language":"en","source_name":"greenhouse","source_url":"https://job-boards.greenhouse.io/zennioptical/jobs/5178156008","salary":{"min":167640,"max":209550,"currency":"USD","period":"year","display":"$167,640–$209,550"},"job_summary":"Zenni Optical is a global eyewear brand providing affordable prescription glasses. This Staff Product Manager role will lead the organic growth strategy, managing SEO and GEO initiatives to drive incremental revenue and scalable customer acquisition.","job_description":{"responsibilities":["Own the end-to-end Organic Search channel and P&L","Define and prioritize the product roadmap for organic surfaces","Partner with Design and Engineering to launch new indexable surfaces","Optimize the organic click-to-cart journey for conversion","Optimize for GEO to ensure brand visibility in generative recommendations"],"minimum_qualifications":["Approximately 8 years of experience in SEO, Growth Marketing, or consumer-facing Product Management","Strong commercial acumen and financial literacy regarding LTV, CAC, and incrementality","Technical literacy in site architecture, structured data, and web engineering concepts","Experience with content strategy and building scalable content engines","Analytical rigor with SEO tools, web analytics, and A/B testing frameworks","Deep understanding of Generative AI and its impact on search","Excellent communication skills for executive stakeholders"],"preferred_qualifications":["Experience with Programmatic SEO","Experience in the ecommerce vertical","Experience in optical, healthtech, or highly-regulated industries"]},"visa_sponsorship":null,"experience_years_min":8,"job_address":null,"job_city":"Novato","job_state":"CA","job_country":"US","location_lat":38.1061979,"location_lng":-122.5681191,"keywords":["experimentation","product roadmap","recommendations","generative AI","communication","stakeholders","architecture","A/B testing","performance","experiences","engineering","end-to-end","full-stack","commercial","conversion","designers","analytics","reporting","emotional","marketing","discovery","regulated","strategy","scalable","business","outreach","consumer","revenue","account","testing","writing","design","vision","Growth","global","launch","teams","forms","Legal","data","LLMs","SEO","AI"],"company":{"name":"Zenni Optical","logo_url":"https://img.logo.dev/zennioptical.com?token=pk_fWx5G5QrQMm-0Ud8BW3mBg&size=64&format=png","description":"Zenni Optical is a San Francisco Bay Area-based company that manufactures and sells affordable prescription eyewear for adults and children.","website_url":"https://www.zennioptical.com/","linkedin_url":"https://www.linkedin.com/company/zenni-optical","glassdoor_url":"https://www.glassdoor.com/Overview/Working-at-Zenni-Optical-EI_IE1048822.11,24.htm","x_url":null,"instagram_url":"https://www.instagram.com/zennioptical/","youtube_url":"https://www.youtube.com/user/ZenniOptical","github_url":"https://github.com/Zennioptical","huggingface_url":null,"tiktok_url":"https://www.tiktok.com/@zenni","crunchbase_url":"https://www.crunchbase.com/organization/zenni-optical","facebook_url":"https://www.facebook.com/ZenniOptical/","employee_count_range":"201-500","employee_count":264,"founded_year":2003,"headquarters":{"address":"150 Alameda Del Prado, Novato, CA 94949, United States","city":"Novato, CA","country":"US","lat":38.1061979,"lng":-122.5681191},"industry":"ecommerce","company_type":"startup","total_funding_usd":null,"locations":["China，Shanghai","Novato, CA","Obetz, OH","Shanghai, China"]}}