{"id":"5817774060","title":"Marketing Specialist","posted_at":"2026-05-15T19:09:47.000Z","apply_url":"https://tencent.wd1.myworkdayjobs.com/en-US/Tencent_Careers/job/China-Shenzhen/PUBGM-_R107263-2","locations":["Shenzhen, China"],"employment_type":"full_time","workplace_type":null,"seniority_level":"mid","description_language":"zh","source_name":"workday","source_url":"https://tencent.wd1.myworkdayjobs.com/en-US/Tencent_Careers/job/China-Shenzhen/PUBGM-_R107263-2","salary":null,"job_summary":"Tencent is a world-leading internet and technology company that develops innovative products and services. This role focuses on driving user growth for PUBG MOBILE in overseas markets through strategic advertising, data analysis, and cross-functional collaboration.","job_description":{"responsibilities":["Develop user growth strategies for PUBG MOBILE across different countries and regions.","Analyze advertising performance metrics such as CPI, CTR, IR, and ROAS to establish best practices.","Monitor and analyze competitor投放 strategies, creative assets, and market activities.","Collaborate with product, community, and esports teams to execute growth campaigns."],"minimum_qualifications":["At least two years of experience in internet, mobile app, or game industry marketing, ad optimization, or data analysis.","Deep understanding of the global mobile game market, specifically tactical shooting/FPS genres.","Familiarity with Facebook, Google, and TikTok advertising platforms and creative standards.","Strong analytical skills and proficiency in Excel and PowerPoint.","Good English reading and writing skills."],"preferred_qualifications":["Prior experience in user growth for mobile games, particularly in the tactical shooting or FPS genre."]},"visa_sponsorship":null,"experience_years_min":2,"job_address":null,"job_city":"Shenzhen","job_state":null,"job_country":"CN","location_lat":22.540433999999998,"location_lng":113.93443699999999,"keywords":["Collaborate","performance","advertising","PowerPoint","marketing","campaigns","standards","leading","analyze","writing","develop","Growth","global","Google","teams","games","Excel","data"],"company":{"name":"Tencent","logo_url":"https://img.logo.dev/tencent.com?token=pk_fWx5G5QrQMm-0Ud8BW3mBg&size=64&format=png","description":"Tencent is a global internet and technology company that develops innovative products and services, including the international game publishing brand Level Infinite.","website_url":"https://www.tencent.com/","linkedin_url":"https://www.linkedin.com/company/tencentglobal","glassdoor_url":null,"x_url":"https://x.com/TencentGlobal","instagram_url":"https://www.instagram.com/tencent.cn/?hl=en","youtube_url":"https://www.youtube.com/@TencentGlobal","github_url":"https://github.com/Tencent","huggingface_url":null,"tiktok_url":null,"crunchbase_url":null,"facebook_url":"https://www.facebook.com/TencentGlobal/","employee_count_range":"10000+","employee_count":115849,"founded_year":1998,"headquarters":{"address":"Tencent Binhai Building, No. 33, Haitian Second Road, Nanshan District, Shenzhen 518054, China","city":"Shenzhen, Guangdong","country":"CN","lat":22.5445741,"lng":114.0545429},"industry":"software","company_type":"other","total_funding_usd":null,"locations":["Australia-Australian Capital Territory-Canberra","Australia-New South Wales-Sydney","Brazil-São Paulo","Canada-Ontario-Toronto","China-Beijing","China-Guangzhou","China-Shanghai","China-Shenzhen","Egypt-Cairo","France-Paris","Germany-Frankfurt","Hong Kong, Hong Kong","Indonesia-Jakarta","Japan-Osaka","Japan-Tokyo-Business Tower","Japan-Tokyo-Mori Tower","London, United Kingdom","Malaysia-Kuala Lumpur","Netherlands-Amsterdam","New York, NY","New Zealand-Auckland","Palo Alto, CA","Poland-Warsaw","S.Korea-Seoul","Saudi Arabia-Riyadh","Shenzhen, China","Singapore-CapitaSky","Thailand-Bangkok","Türkiye-Istanbul","UAE-Dubai","US-California-Irvine","US-California-Irvine Co-working","US-California-Los Angeles","US-California-Palo Alto","US-New York State-New York","US-Washington-Bellevue"]}}