{"id":"3192062147","title":"Director, Product Marketing","posted_at":"2026-02-28T02:46:42.000Z","apply_url":"https://jobs.ashbyhq.com/poshmark/50c7527c-3685-485f-a99b-d7718fd0ff88/application","locations":["US California (Redwood City) -"],"employment_type":"full_time","workplace_type":"hybrid","seniority_level":"director","description_language":"en","source_name":"ashby","source_url":"https://jobs.ashbyhq.com/poshmark/50c7527c-3685-485f-a99b-d7718fd0ff88","salary":null,"job_summary":"Poshmark is a leading fashion marketplace that connects millions of members through a social shopping experience focused on discovery and self-expression. The Director of Product Marketing will lead go-to-market strategies and product positioning to drive growth, engagement, and adoption across the company's two-sided marketplace.","job_description":{"responsibilities":["Define value propositions and messaging frameworks for buyers and sellers across key product lines.","Develop compelling product narratives and ensure consistent storytelling across all channels.","Lead end-to-end go-to-market strategy for major product launches and enhancements.","Build a data-informed understanding of buyer and seller behavior to influence product strategy.","Drive lifecycle and engagement marketing to increase listings, conversion, and long-term value.","Establish cross-functional operating cadences with Product, Growth, and Analytics teams.","Build and lead a high-performing product marketing team."],"minimum_qualifications":["8–10 years of experience in product marketing, growth marketing, or related roles.","At least 5+ years of experience in a senior or leadership capacity.","Proven experience leading go-to-market strategy for complex products in a two-sided marketplace, e-commerce, or consumer tech platform.","Demonstrated success influencing product direction through customer insight and data.","Deep understanding of funnel metrics, lifecycle marketing, and growth frameworks.","Exceptional collaboration skills with experience influencing without authority.","Executive-ready communication skills, both written and verbal."],"preferred_qualifications":[]},"visa_sponsorship":null,"experience_years_min":null,"job_address":null,"job_city":null,"job_state":null,"job_country":null,"location_lat":37.5211313,"location_lng":-122.25467769999999,"keywords":["product direction","cross-functional","experimentation","product roadmap","recommendations","authentication","collaboration","communication","relationships","user-centric","stakeholders","go-to-market","quantitative","storytelling","qualitative","performance","merchandise","experiences","fast-moving","engineering","end-to-end","engagement","priorities","conversion","internally","externally","analytics","marketing","discovery","retention","strategy","Platform","consumer","customer","external","leading","testing","loyalty","empathy","develop","Growth","social","launch","teams","KPIs","data","GTM"],"company":{"name":"Poshmark","logo_url":"https://img.logo.dev/poshmark.com?token=pk_fWx5G5QrQMm-0Ud8BW3mBg&size=64&format=png","description":"Poshmark is a social e-commerce marketplace that facilitates the buying and selling of fashion items among its community of members.","website_url":"https://poshmark.com","linkedin_url":"https://www.linkedin.com/company/poshmark","glassdoor_url":"https://www.glassdoor.com/Overview/Working-at-Poshmark-EI_IE646480.11,19.htm","x_url":"https://x.com/Poshmarkapp","instagram_url":"https://www.instagram.com/poshmark/","youtube_url":"https://www.youtube.com/channel/UCJUYNDj6aSvK5lpcyuVLPzQ","github_url":null,"huggingface_url":null,"tiktok_url":"https://www.tiktok.com/@poshmark","crunchbase_url":"https://www.crunchbase.com/organization/poshmark","facebook_url":"https://www.facebook.com/Poshmark/","employee_count_range":"1001-5000","employee_count":null,"founded_year":2011,"headquarters":{"address":"203 Redwood Shores Parkway, 8th Floor, Redwood City, CA 94065, United States","city":"Redwood City, CA","country":"US","lat":37.4863239,"lng":-122.232523},"industry":"ecommerce","company_type":"startup","total_funding_usd":null,"locations":["Chennai","Chennai, India","IN Tamil Nadu (Chennai) -","Redwood City, CA","US California (Redwood City) -"]}}